ella. social media studios

Social media that makes people hungry for your brand.

I'm a social media and brand strategist with 10+ years in food, hospitality and lifestyle. By day I run social at The Culinary Institute of America. Through my studio, I help small businesses and growing brands with content, creator, influencer and UGC programs, and Meta and LinkedIn ads that bring in real customers.

Start a project See the work
Ella Scarchilli, smiling, in an olive blazer
Now bookingFreelance & project work · Remote
10+
years in social, content and community
100K+
followers grown across CIA's social channels
$147.5K
estimated earned media from one campaign
12
national outlets covering that campaign

Campaign highlight

My favorite proof that culture beats paid placement: a culinary school, a film studio and the legacy of its most famous alum.

Featured collaboration · CIA × A24 · "TONY" · Summer 2026

Putting a culinary school next to a Hollywood premiere

A24's "TONY" tells the story of CIA alum Anthony Bourdain. Instead of buying placement, we built a campaign around the cultural moment and the people already talking about it.

  • Covered the NYC premiere, including an on-camera feature with lead actor Dominic Sessa; OpenTable (170K followers) followed and reshared our stories
  • Hosted CIA's first-ever creator screening on campus with 30+ food and lifestyle creators
  • Ran an Industry Night that reconnected 400+ alumni, a younger audience than CIA's usual list
  • Mapped the results to admissions, classes, conferences and restaurant reservations
3M
creator reach
281K+
unique views
106
creator posts from one screening
2,000+
new Instagram followers in 30 days
Coverage The New York TimesVanity FairBon AppétitPeopleThe Hollywood ReporterEaterIndieWireNew York Post

Selected work

Campaigns and strategy from my work at The Culinary Institute of America and my studio. Every project starts with the same question: what will make the right people stop scrolling and act?

Brand strategy · The Culinary Institute of America

From college to consumer food brand

I'm leading CIA's shift from an academic institution to a culturally authoritative food brand. I set a restrained, confident brand voice and built five content pillars that give every post a job.

The StandardFood Is LifeBehind the PassThe AuthorityCIA in the Wild

Event social · The Culinary Institute of America

Conferences that live past the room

I run social for CIA's industry conferences, including Worlds of Flavor and Menus of Change. That covers chef and speaker collaborations, creator partnerships, LinkedIn reporting and paid plans on Meta and LinkedIn.

LinkedIn AdsMeta AdsCreator collabsInstagram

Studio client · Lounge

day & nite lounge

Brought a newly signed lounge to life on social with styled cocktail and lounge photography and seasonal menu content on Instagram.

Social managementPhotographyInstagram

Studio client · Bagel shop

Moonrise Bagels

Ran social for a local bagel shop, including a chef collaboration with @chefsam_ on a limited "bageladas" special that paired creator content with product photography.

Creator collabPhotographyContent
"In the restaurant world, clients eat with their eyes first, and your social media is the first bite they take."

Restaurants & hospitality

  • End Cut Steakhouse
  • Mariner's Harbor
  • day & nite lounge
  • Moonrise Bagels

Beauty & wellness

  • Prime Medispa
  • Rain Spa
  • Jolie Aesthetics & Wellness
  • La Tua Bella Beauty Bar

Contact

Let's make something people save.

Tell me about your business and what you'd like social to do for you.

Hello, World!