welcome to ella. social media studios

Social media that makes people hungry for your brand.

I'm a social media and brand strategist with 10+ years in food, hospitality and lifestyle. By day I run social and brand strategy at The Culinary Institute of America. Through my studio, I help small businesses and growing brands with content, creator, influencer and UGC programs, and Meta and LinkedIn ads that bring in real customers.

let's work together! see the work
Ella photographing a wine and grape setup, camera to her eye
now booking ✨freelance & project work · remote

10+ years in social. At CIA I've grown our following by 100K+ and co-led the A24 collaboration. Studio clients get the same playbook.

see my portfolio

client work

Restaurants, spas and local brands I work with through the studio.

Moonrise Bagels

Bagel shop

Photography, brand voice, UGC and partnerships, including national collabs with Vistaprint and Goldbelly and local ones with Half Moon Rondout Cafe and Little Loaf Bake Shop.

10K+

new followers, plus higher revenue and awareness

End Cut Steakhouse

Steakhouse

A full social media revamp with photography and UGC, plus website design and management and Google reviews.

37%

more bookings

Prime Medispa

Medispa

Full-service partner: social strategy, Meta and Google Ads, website, print, and holiday and specials campaigns.

20%

growth in revenue and awareness

Rain Spa

Day spa

Social media management, photography, and website design and management.

Every service

saw more bookings

also day & nite lounge · Mariner's Harbor · La Tua Bella Beauty Bar · Jolie Aesthetics & Wellness see every client gallery →

camera eats first 📸

Me behind the camera, plus shoots, bts and new clients straight from the feed. Follow along at @ella.socialmediastudios.

Ella photographing desserts at a restaurant table
natural lighting will always be a 10/10
End Cut Steakhouse
Steak and lobster tail finished with a torch
Raw steaks with rosemary on a cutting board
Pink cocktail with fresh mint against patterned wallpaper
some yummy seasonal cocktails to get your monday started
day & nite lounge
Lounge seating by a brick fireplace
Prosciutto flatbread, burger and fries from above
in the restaurant world people eat with their eyes, and your social media is the first bite they take
words to post by
Moonrise Bagels bageladas
Rainbow bagels with chocolate and sprinkles
Ella shooting into a mirror
Mushroom ravioli in cream sauce
Arancini with a fall cocktail and pumpkin
working with me in social media means: fun vibes, creative magic, and a strategy that actually works!
bts
Beauty studio with a chandelier and neon sign
Rain Spa robe on a hook
Treatment consultation at a medical spa
Lobster roll on a toasted bun, served outdoors
Ella on campus with her Canon
follow on instagram

services

For restaurants, food and beverage, hospitality and beauty brands. Specialties: Meta and LinkedIn ads, and creator, influencer and UGC programs. Book one service or the whole program.

Social media management

Strategy, content calendars, posting and community management on Instagram, TikTok, Facebook and LinkedIn.

Content & photography

Photo and short-form video made for the feed, styled to your brand.

Meta & LinkedIn Ads

Paid campaigns on Meta (Facebook and Instagram) and LinkedIn, plus Google Ads, with clear targets and retargeting that brings people back.

Creators, influencers & UGC

Finding and vetting the right creators, running influencer campaigns, and sourcing UGC you can use across organic and paid. Brand partnerships and sponsorships too.

Brand refresh

Voice, content pillars and visual direction for brands that have outgrown their look.

Reporting & audits

Plain-language reports on what's working, what isn't and where to spend next.

One-time

Social audit & strategy

For brands that post but don't know what's working.

  • Review of your accounts and competitors
  • Content pillars and brand voice
  • A 30-day content plan you can run yourself

Pricing on request

Monthly

Full social management

For businesses that want social handled.

  • Strategy and monthly content calendar
  • Content creation and posting
  • Community management
  • Monthly performance report

Pricing on request

Project

Launch & campaign

For openings, product drops and events.

  • Campaign concept and rollout plan
  • Creator, influencer and UGC outreach
  • Meta and LinkedIn ad campaign
  • Wrap-up report

Pricing on request

say hi

let's work together!

Tell me about your business and what you'd like social to do for you.